Middle- to upper-income singles living in the suburbs.
Singles ranging in age from 30s to 60s who earn a comfortable income. Some own their homes, and their careers range from management to service industry.
Leave It to Beaver
Middle- to upper-income suburban families.
Ranging in age from 30s to 50s, these married couples with children are likely to own their home and work in management, professional, or skill-based occupations. Education level varies from high school to college.
Suburban Empty Nesters
Older suburban couples with grown-up children.
Ranging in age from lower 50s to mid-60s, these couples have children that have left the nest. Most earn middle to upper incomes and own their homes.
Seniors over 65 who live in the suburbs.
These seniors are living out their retirement years in suburbia. Most own their homes, and some have college degrees.
Wide Open Foyers
Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees.